JD.com and the Beijing Municipal Sports Bureau kicked off the 8.8 Beijing Sports Consumption Festival on August 8 under the theme of “Joyful Sports, Joyful Excellence,” adopting a variety of ways to ignite passion for sports.
The one-month festival added an offline carnival of sports experience scenarios this year, which are intended to complement the festival’s four thematic sections of “Buy Online,” “Race Online,” “Order Online” and “Learn Online”. The carnival provides the public photo-ready scenarios, camping and frisbee experience areas, as well as an interactive gaming area where people can have a ski adventure while wearing a VR headset.
By linking online shopping with offline scenarios, the J Shop, JD’s fashion and lifestyle business, managed to meet the personalized sports needs of customers. Since the pandemic has made people explore more non-social activities, cycling, swimming and camping have become more popular sports for outdoor relaxation and exercise, as shown by the sales data of the festival.
For instance, JD.com saw a threefold increase in sales of road bikes from August 1-8. From June, road bikes, city bikes, mountain bikes and folding bikes surged by 120 percent, 90 percent, 70 percent and 60 percent year-over-year (YOY) respectively in transaction volume. Sales of cycling equipment doubled while sales of cycling jersey and bike accessories increased 163 and 90 percent YOY.
Data from the J Shop showed that customers are willing to splurge on cycling, with the most sought-after road bikes mainly being priced above RMB 10,000 yuan and occupying 10 percent of the overall sales. The most popular traditional mountain bikes are RMB 1,000-2,000 yuan, while the prices for folding and city bikes are around RMB 500-1,000 yuan.
Palace Skateboards, also commonly known as Palace, launched its first online flagship store in China on JD.com, dropping its latest autumn collection on August 6.
Available in the JD store, the brand’s iconic graphics can be found on the Polartec 1/4 Zip Jacket, Tabloid denim jacket, Palace Payne Shirt and the Palace x adidas capsule collection, alongside an extensive array of clothing and accessories.
The store will release new products every Saturday morning at 11am during the seasonal periods, enabling Chinese customers to catch up with the latest global drops.
Before the partnership with China’s leading e-commerce company, Palace used cross-border parcel delivery, which could take 1-2 weeks for customers in China to receive their orders from the official website. Now with JD’s authenticity guarantee and robust in-house logistics network, the period of delivery is significantly shortened.
Palace, the buzzy skateboarding and clothing brand established in London in 2009 by Levent Tanju and Gareth Skewis, has gradually carved out a niche in the streetwear market. With its signature triangle logo referred to as Tri-Ferg, the acclaimed skateboard brand has collaborated with Ralph Lauren, adidas, Reebok and many other leading brands across the fashion and sports universe.
With in-depth insight into the fashion industry and a trusted ecosystem, JD is home to a growing number of luxury, fashion and designer brands. To further capture Gen Z, brands such as Maison Margiela, AMI Paris, Stone Island, Yohji Yamamoto and Gentle Monster have opened flagship stores on JD.
Imported fresh products on JD Worldwide, JD’s cross-border e-commerce arm, surged by 13 times in the second quarter compared with Q1 2022, with ice cream jumping 19 times in June compared with that in May, indicating a strong demand for the imported goods market in China.
The number of cross-border stores in the liquor category rose by 154 percent in July year-over-year (YOY), and the category’s sales volume went up by six times YOY. At present, there are thousands of liquor products under more than 170 brands in JD Worldwide’s imported liquor category, ranging from beer, wine, sake to whisky and brandy.
In addition, imported food also received a welcome uplift by Chinese consumers. Sales volume of the food category on JD Worldwide saw a 150 percent increase YOY in June. In the first half of 2022, the number of brands added to the marketplace jumped significantly, with sales volume of snacks and dairy products up 200 and 160 percent YOY, respectively.
JD Worldwide had made unrelenting efforts of supporting overseas brands in market expansion with incentive measures as well as guidance in product selection, marketing and operation, logistics and warehousing etc.
More and more small and medium-sized merchants and overseas brands have benefited from JD’s differentiated supply chain of omni-channel, traffic ecosystem, operation solutions and so on. For instance, the Aidougou food store, launched on JD Worldwide in 2021, and the 7-Plus liquor store respectively saw an increase of 636 percent YOY and 100 percent month-over-month in sales volume during the 618 Grand Promotion this year.
“JD Worldwide will become the most trusted ‘chief growth partner’ for cross-border merchants with a more open ecosystem, and a constantly improving business experience,” shared Yunpeng Wang, general manager of JD Worldwide.
Enter your email address to subscribe to this blog and receive notifications of new posts by email.
© JD.com. All Right Reserved.