By Ronny Reyes For Dailymail.Com
Published: 16:28 EDT, 1 September 2022 | Updated: 16:40 EDT, 1 September 2022
Women's office attire has changed as demand for formal clothes is down 50 percent, with more shoppers opting for marigold and floral patterns in the post-COVID workplace.
Rent the Runway, which leases women's clothing, said there has been a dramatic shift away from the all-black, tailored business attire to more casual and vibrant clothing amid a new era of hybrid work.
'There's a blurring of the lines between work and social outings,' Sara Tam, the company's chief merchant officer, told Bloomberg.
'She wants a flexible wardrobe, and what we're finding is that the office environment is actually accommodating this.'
Demand for all-black, tailored business attire is down 50 percent as women switch to more vibrant clothing, including blazers in shades of marigold (above)
Rent the Runway, which leases women's clothing, says women are jumping to more casual clothing with floral designs as they return to the office
The company says more women are experimenting with fashion in the work place amid the new era of hybrid-working that has seen office dress codes relaxed
While sleek and black suits dominated the work environment in the pre-COVID era, the clothing company has seen a boom in demand for shades of marigold, orange, red and yellow amid the summer months.
Tam told Bloomberg that while blazers are still part of most women's office wardrobe, they're now coming in floral and plaid patterns rather than just one solid color.
Rent the Runway has been closely monitoring the trends in women's fashion after it reported a tremendous loss by the third quarter of 2020, with sales down to $28.9 million, a nearly 40 percent drop since before the pandemic.
By latest quarter in 2022, sales are back up above $73 million, with the company attributing their success to the change in work fashion as it claims more women are opting to lease fashionable attire as they spend fewer days in the office.
'Justifying purchasing new work wear makes less sense if you're not really going to be there five days a week,' CEO Jennifer Hyman said in June on call with analysts, and even more so 'if you don't even know what your dress code is anymore.'
Rent the Runway has cashed in on the shift in trends from formal office clothes to stylish and comfortable attire in order to bounce back after sales plummeted during the pandemic
Bright and expressive colors, including marigold and orange, are now in style for office attire
Rent the Runway's findings appear to be backed by other reports on the new norm in the post-COVID workplace.
In its tips for office attire the spring, CBS Essentials recommended followers similar clothes popular in Rent the Runway, including floral patterned dresses and bright colored tops.
'As people make their way back to the office, consider incorporating some of those pandemic style priorities, such as comfort, convenience and versatility, into your new, more buttoned-up office wardrobe,' the outlet wrote.
Steve Smith, CEO of outdoor sportwear brand L.L. Bean, said it was clear that the new fashion was here to stay as people swap their 'typical uniforms' for something more comfortable that they enjoy wearing.
'Some of the office uniforms, office wardrobes, are shifting and changing,' he told Fortune. 'There's no reason why it can't be permanent.'
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Published by Associated Newspapers Ltd
Part of the Daily Mail, The Mail on Sunday & Metro Media Group